SEO
Search engine optimisation (SEO)
SEOs provide Fat Galah, and our clients, with the ability to assess how well their sites perform in terms of search engine results. This data can then be used to implement processes or alterations of designs to improve the website engine ranking1. Initial clients begin with very low ranked website results, where their site is rarely (or not) identified by the main search engines. After the integration of Fat Galah's SEO services, client's website rankings improve to such an extent that the results are either first or within the first page of result out of hundreds of thousands (in such search engines as Google, Yahoo and Bing).
This determines the success of website in a search engine result, where the most desirable sites appear within the first page of search results.
What we can achieve for you in SEO:
- High quality website content
- Website compliance
- Improvement of page ranking and quality of website traffic
- Improvement of website loading speed
- Validated webpages compliant with W3C standard
How do we achieve it?
Our SEO team follows a unique methodology in each stage of the SEO Optimisation Lifecycle. We utilise the SEO technologies, such as mod-rewrite and google analytics, to ensure that all SEO projects are progressing successfully and deliver desirable results for clients.
The following four steps illustrate a high level overview of the implementation and operation of these processes.
Step 1 – Initialisation
The first step taken in the SEO Optimisation Lifecycle is the analysis and collation of the current processes or activities regarding your current website.
- Step 1.1 – Client information collection. The client will receive a Client Information Form and be required to fill the form with all information dictated on the form.
- Step 1.2 – Benchmark Report. After the information regarding the Client Information Form has been returned and properly completed, Fat Galah will generate a benchmark to establish your current site performance. Simultaneously, monitoring of your website's daily traffic, visitor's information, content status and other website orientated data will commence.
- Step 2 – Planning
With all the data collected so far, our team can generate an SEO plan for the consecutive steps. This plan covers two main processes: the identification of features needed to change or improve to optimise your current website, and the prioritisation of these changes so Fat Galah can make informed decisions regarding the length of time required to complete the aforementioned tasks. Then recommendation will be generated based on previous planning.
- Step 3 – Implementation
This step is considered the most crucial process in the SEO Optimisation Lifecycle. The execution of the recommendation will begin and monthly reports with be delivered to assess the site's performance.
- Step 4 – Site Monitoring
The SEO Optimisation Lifecycle is an ongoing process. Due to the changing needs of customers and/or clients, the website performance will also be subject to change. Fat Galah will continue to monitor your website regularly to ensure your site maintains the quality of website traffic, high quality website content and fast website loading speed.
